Exceptional Times call for Exceptional Ideas.
In many industries right now, making sales is very tough, in some cases almost impossible. Salespeople are frustrated and demotivated, sandwiched between the pressure of meeting targets and their customers’ reluctance to buy. Traditional sales techniques are not getting the required results.
We need to explore a new approach to selling, which utilises more of the current technology and psychology. This does not mean that the basics of selling have changed or should be discarded. It means that the psychology of buying needs to be taken into account. Continue Reading