Why do we struggle to get new customers?

A big part of successful selling is the ability to get new customers. Many of us have been taught to use the tried and trusted “Cold Calling” or “Cold Canvassing” techniques. So we dial their number and launch enthusiastically into our smooth, well planned Sales Pitch, asking for a few minutes of their time to meet and chat about what we have to offer. All too often the answer we receive is – NO. NADA. Nee Dankie. Not now. Too busy. Thanks but no thanks.

In today’s busy world, potential new customers don’t seem Continue Reading