Learn how to Identify and sell the Features Advantages and Benefits of your product, your company, your brand, your exceptional service and you, the sales professional. Because you always sell yourself first!
Sales success is a combination of product knowledge, preparation, inspiration and perspiration. First we need to really need to really understand what we are selling. This module will show you how to identify the Features, Advantages & Benefits (FAB’s) of your product, service, brand and company. Then we will show you exactly how to communicate this to your customers.
The module content covers: